Points and Flying Blue Launch Points Travel Website to Allow Members to earn and spend Miles when Booking Hotels
Flying Blue now integrates Points Travel SaaS Booking Platform to Reward Frequent Flyers with Enhanced Value when Booking Hotels
Points (TSX:PTS) (Nasdaq:PCOM), the global leader in loyalty currency management, and Flying Blue, Air France-KLM's frequent flyer program used by SkyTeam airline partners including Air Europa, Kenya Airways, Aircalin, TAROM and more, today launched a joint website using the Points Travel platform. This site will allow members to earn and spend their loyalty reward miles to book competitively-priced hotel rooms across the globe.
Points Travel, the first private label travel eCommerce platform designed specifically for the loyalty industry, helps loyalty programs increase their revenues from hotel sales while offering a brand new reward option to loyalty program members. As the first European program to implement both earn and burn functionalities on the platform, Flying Blue's Points Travel integration allows members to earn an average of five to ten miles per Euro spent for their hotel booking, up to 20 miles per Euro. For example, a Flying Blue member recently earned 16,000 miles for a €900 Las Vegas Hotel stay for a value of 17 miles per Euro spent. These bonus miles were instantly redeemable for a free rewards flight or hotel stay.
Additionally, a significant factor in Flying Blue's choice of the Points Travel offering, is the ability to offer their members enhanced value by allowing them to to redeem their miles in a combination of miles and cash on any hotel, a brand new reward that enhances the value of Flying Blue's loyalty currency.
"At Flying Blue, we're always searching for new ways for our members to earn and spend miles," said Frederick Kahane at Flying Blue. "Using Points Travel, we're able to offer members new ways to spend our loyalty currency as well as offer our members the ability to accelerate their opportunities to earn these valuable miles."
"By leveraging Points Travel, Flying Blue gives their members higher earning opportunities and broader redemption choices, leading to increased engagement levels," said Rob MacLean, CEO of Points. "A product of our Loyalty Commerce Platform, Points Travel is a primary example of how we leverage our platform to efficiently bring new reward options to market and even greater value to our loyalty program partners."
Points Travel can be quickly integrated into loyalty programs' web and mobile properties to create a highly-converting, travel eCommerce offering that is program-branded and leverages the capabilities of the Points Loyalty Commerce Platform. Currently available in six languages, the user experience is simple and intuitive, taking members from consideration to purchase in just a few clicks, ultimately rewarding members with thousands of miles or points and the ability to redeem for bookings at hotel locations across the globe. For more information, visit Flying Blue's implementation of the Points Travel platform at FlyingBlue.pointshound.com.
With its leading Loyalty Commerce Platform, Points provides loyalty eCommerce and technology solutions to the world's top brands to power innovative products and services to drive increased revenue and member engagement in loyalty programs. Points leverages its platform to efficiently deliver great products, including Points Travel, to their loyalty program partners. For more about Points' Loyalty Commerce Platform, visit www.points.com.
Points, publicly traded as Points International Ltd. (TSX:PTS)(Nasdaq:PCOM), provides loyalty eCommerce and technology solutions to the world's top brands to power innovative services that drive increased loyalty program revenue and member engagement. With a growing network of over 50 global loyalty programs integrated into its unique Loyalty Commerce Platform, Points offers three core private or co-branded services: its Buy Gift and Transfer service retails loyalty points and miles directly to consumers; its Points Loyalty Wallet service offers any developer transactional access to dozens of loyalty programs and their hundreds of millions of members via a package of APIs; and its Points Travel service helps loyalty programs increase program revenue from hotel bookings, and provides more opportunities for members to earn and redeem loyalty rewards more quickly. Points is headquartered in Toronto with offices in San Francisco and London.
About Flying Blue
Flying Blue is the frequent flyer programme launched by Air France and KLM in 2005. With 21 million members, it groups 35 airlines including Air France, KLM, HOP!, Tarom, Kenya Airways, Air Europa and Air Calin, and over 100 non-airline partners. Flying Blue is the most attractive and biggest frequent flyer programme in Europe.
The Flying Blue programme is structured in four levels — Ivory, Silver, Gold and Platinum.