Points and La Quinta Inns & Suites Introduce Luxury Hotel Redemption Program
La Quinta Returns™ Members Can Now Redeem Points for Luxury Hotel Bookings
Points (TSX:PTS) (Nasdaq:PCOM), the global leader in loyalty currency management and La Quinta Inns & Suites, a leading select service hotel brand promising guests a comfortable, affordable and refreshing experience, today celebrate the launch of an innovative hotel redemption program that allows La Quinta Returns members to redeem their loyalty points for bookings at thousands of luxury hotel locations across the globe.
Built on the Points Travel platform, the first private label travel eCommerce platform designed specifically for the loyalty industry, the redemption program significantly enhances the flexibility of La Quinta Returns points, providing participating members with even greater value and convenience. Now, La Quinta Returns members can leverage their accounts to browse thousands of luxury hotels and resorts and book the room of their choice using their loyalty points or a combination of points and cash.
"We strive to provide our La Quinta Returns members with the best experience possible," said Derek Blake, Vice President, Partnership Marketing at La Quinta. "By using Points Travel, we're able to reward our returning guests and make our loyalty currency more valuable as La Quinta Returns members are traveling domestically and abroad."
Rob MacLean, CEO at Points, commented: "By leveraging Points Travel, La Quinta is expanding the value it offers its loyal members in a truly unprecedented way. La Quinta is a prime example of a brand bringing more value to its members and increasing engagement with its most loyal guests. We're excited to bring this richer experience to La Quinta Returns members."
La Quinta Returns members can redeem and earn points at any of the more than 880 La Quinta Inns & Suites located in 47 U.S. states, Canada, Mexico and Honduras. With this redemption program, La Quinta Inns & Suites has once again demonstrated its ongoing commitment to enhance La Quinta Returns member engagement by providing more versatility of the rewards currency.
Points Travel is deployed in the brand of the loyalty program and can be quickly integrated into loyalty programs' web and mobile properties to create a highly-converting, travel e-commerce offering that leverages the capabilities of the Points Loyalty Commerce Platform. Currently available in six languages, the user experience is simple and intuitive, taking shoppers from consideration to purchase in just a few clicks, ultimately rewarding purchasers with thousands of miles or points.
Points, publicly traded as Points International Ltd. (TSX:PTS)(Nasdaq:PCOM), provides loyalty eCommerce and technology solutions to the world's top brands to power innovative services that drive increased loyalty program revenue and member engagement. With a growing network of over 50 global loyalty programs integrated into its unique Loyalty Commerce Platform, Points offers three core private or co-branded services: its Buy Gift and Transfer service retails loyalty points and miles directly to consumers; its Points Loyalty Wallet service offers any developer transactional access to dozens of loyalty programs and their hundreds of millions of members via a package of APIs; and its Points Travel service helps loyalty programs increase program revenue from hotel bookings, and provides more opportunities for members to earn and redeem loyalty rewards more quickly. Points is headquartered in Toronto with offices in San Francisco and London.
About La Quinta
La Quinta Holdings Inc. (LQ) is a leading owner, operator and franchisor of select-service hotels primarily serving the upper-midscale and midscale segments. The Company's owned and franchised portfolio consists of more than 880 properties representing over 87,600 rooms located in 47 US states, Canada, Mexico and Honduras. These properties operate under the La Quinta Inn & Suites™, La Quinta Inn™ and LQ Hotel™ brands. La Quinta's team is committed to providing guests with a refreshing and engaging experience.