Points Announces Partnership with Shangri-La Hotels and Resorts To Power Buy-Gift Rewards Options for Members
Shangri-La's Golden Circle Loyalty Program leverages Points' Loyalty Commerce Platform to offer Members More Value and Flexibility
Points (TSX:PTS)(Nasdaq:PCOM), the global leader in loyalty currency management, announced a partnership with the luxury hospitality brand Shangri-La Hotels and Resorts to power the Buy and Gift functionality of its Golden Circle loyalty program, enhancing the value, revenue and engagement opportunities for Golden Circle members.
Under terms of the partnership, Shangri-La's Golden Circle members will now be able to buy and gift Golden Circle Award Points for themselves and others, allowing them to reach rewards thresholds faster. By leveraging Points' Loyalty Commerce Platform, Shangri-La Hotels and Resorts will enable its Golden Circle members to buy additional Golden Circle Award Points, solving the challenge of loyalty program members who want flexibility and additional avenues for earning points and rewards quickly.
"Our goal is to make Golden Circle one of the most attractive and meaningful hotel rewards programs, and we are thrilled to partner with Points and offer Golden Circle members more choice and flexibility in how they earn and interact with their rewards," said Wee Kee Ng, vice president of loyalty and partner marketing for Shangri-La Hotels and Resorts. "We are proud to provide additional incentives to our guests and further our focus on delivering excellent value to our global membership base."
"The partnership with Shangri-La Hotels and Resorts brings a globally recognized, luxury hospitality brand with strong foothold in Asia onto the Points Loyalty Commerce Platform, helping us further expand our footprint around the world," said Rob MacLean, CEO of Points. "It also reflects Shangri-La's pursuit of partner solutions that will attract new customers and deepen loyalty and engagement opportunities with existing guests. We are excited to leverage our platform to power new features and offer more flexibility to Golden Circle members."
With its leading Loyalty Commerce Platform, Points provides loyalty eCommerce and technology solutions to the world's top brands to power innovative products and services to drive increased revenue and member engagement in loyalty programs. Points leverages its platform to efficiently deliver great products, including the Buy, Gift and Transfer functionality, to more than 50 loyalty program partners worldwide.
Shangri-La operates five-star hotels and resorts across Asia Pacific, the Middle East, North America, and Europe. For more information, visit www.shangri-la.com.
For more about Points' Loyalty Commerce Platform, visit www.points.com.
Points, publicly traded as Points International Ltd. (TSX:PTS)(Nasdaq:PCOM), provides loyalty eCommerce and technology solutions to the world's top brands to power innovative services that drive increased loyalty program revenue and member engagement. With a growing network of over 50 global loyalty programs integrated into its unique Loyalty Commerce Platform, Points offers three core private or co-branded services: its Buy Gift and Transfer service retails loyalty points and miles directly to consumers; its Points Loyalty Wallet service offers any developer transactional access to dozens of loyalty programs and their hundreds of millions of members via a package of APIs; and its Points Travel service helps loyalty programs increase program revenue from hotel bookings, and provides more opportunities for members to earn and redeem loyalty rewards more quickly. Points is headquartered in Toronto with offices in San Francisco and London.
About Shangri-La Hotels & Resorts
Hong Kong-based Shangri-La Hotels and Resorts, one of the world's premier hotel companies, currently owns and/or manages over 95 hotels under the Shangri-La brand with a room inventory of over 39,000. Over four decades the group has established its brand hallmark of ‘hospitality from the heart.' The group has a substantial development pipeline with upcoming projects in mainland China, Cambodia, Hong Kong, India, Myanmar, Philippines, Saudi Arabia and Sri Lanka. For more information, please access the website at www.shangri-la.com.
For digitised pictures of the group's hotels, please go to www.shangri-la.com/imagelibrary.