Toronto,
27
January
2016
|
12:00 AM
Europe/Amsterdam

Points Announces Renewal and Multi-Year Extension of Partnership With Southwest Airlines

Renews and Extends Contract With Southwest Airlines Rapid Rewards as of January 2016

Points (TSX:PTS) (Nasdaq:PCOM), the global leader in loyalty currency management, today announced it has renewed and extended its multi-year agreement with Southwest Airlines (NYSE:LUV) beginning January 1, 2016. Points will continue to power Southwest Airlines' rapidly growing Buy, Gift and Transfer program, its business incentive program and additional programs designed to enhance Southwest Rapid Rewards Members' abilities to collect and share their valuable points.

"Providing a unique and outstanding Customer Experience is at the heart of everything we do at Southwest," said Jonathan Clarkson, director, Rapid Rewards program and Partnerships at Southwest Airlines. "Southwest Rapid Rewards Members are some of the airline industry's most loyal Customers. We've chosen to extend our partnership with Points because of our mutual dedication to providing the best Loyalty offerings to our Rapid Rewards Members. Our Customers will continue to receive a singular, differentiated loyalty member experience while they enjoy the benefits only Southwest Airlines can provide."

"We are thrilled to continue our relationship with Southwest, one of the biggest and most innovative airlines in the world," said Rob MacLean, CEO of Points. "The renewal and extension of our contract is a true testament to the value Points' platform and products provide to Southwest and its millions of Rapid Rewards members. We look forward to continuing to increase Rapid Reward Member engagement through our current programs as well as drive growth for both of our businesses."

Since January 2013, Points has powered the Buy, Gift and Transfer programs for Southwest Airlines' Rapid Rewards members. In 2013, Points also launched an incentive program which enables merchants and businesses to directly reward their customers or employees with the airlines Rapid Rewards points. Most recently, in December 2015, Points launched a donation program that allows Southwest Rapid Rewards Members to donate their unused points to featured charities and nonprofit organizations.

For more information on Southwest Donate, visit www.southwest.com/rapidrewards. For more information on Points visit www.points.com.

About Points

Points, publicly traded as Points International Ltd. (TSX:PTS)(Nasdaq:PCOM), provides loyalty eCommerce and technology solutions to the world's top brands to power innovative services that drive increased loyalty program revenue and member engagement. With a growing network of over 50 global loyalty programs integrated into its unique Loyalty Commerce Platform, Points offers three core private or co-branded services: its Buy Gift and Transfer service retails loyalty points and miles directly to consumers; its Points Loyalty Wallet service offers any developer transactional access to dozens of loyalty programs and their hundreds of millions of members via a package of APIs; and its Points Travel service helps loyalty programs increase program revenue from hotel bookings, and provides more opportunities for members to earn and redeem loyalty rewards more quickly. Points is headquartered in Toronto with offices in San Francisco and London.

For more information on Points, please visit www.Points.com, follow us on Twitter (@PointsLoyalty) or read the Points company blog. For Points' financial information, visit investor.points.com.

About Southwest Airlines Co.

In its 45th year of service, Dallas-based Southwest Airlines (NYSE:LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 49,000 Employees to more than 100 million Customers annually. Southwest proudly operates a network of 97 destinations across the United States and seven additional countries with more than 3,900 departures a day during peak travel season.

Based on the U.S. Department of Transportation's most recent data, Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded. The Company operates the largest fleet of Boeing aircraft in the world, the majority of which are equipped with satellite-based WiFi providing gate-to-gate connectivity. That connectivity enables Customers to use their personal devices to view video on-demand movies and television shows, as well as nearly 20 channels of free, live TV compliments of our valued Partners. Southwest created Transfarency℠, a philosophy which treats Customers honestly and fairly, and in which low fares actually stay low. Southwest is the only major U.S. airline to offer bags fly free® to everyone (first and second checked pieces of luggage, size and weight limits apply, some airlines may allow free checked bags on select routes or for qualified circumstances), and there are no change fees, though fare differences might apply. In 2014, the airline proudly unveiled a bold new look: Heart. The new aircraft livery, airport experience, and logo, showcase the dedication of Southwest Employees to connect Customers with what's important in their lives.

From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic whenever the carrier enters new markets. With 43 consecutive years of profitability, Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier's performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet. The 2014 Southwest Airlines One Report™ can be found at SouthwestOneReport.com.

Book Southwest Airlines' low fares online at Southwest.com or by phone at 800-I-FLY-SWA.