Points Continues Global Expansion in Dominican Republic With Farmax Pharmacies Partnership
Powered by Points Loyalty Commerce Platform, Provital Allows Customers to Accumulate TrueBlue Points Through Daily Pharmacy Purchases
Points (TSX:PTS) (Nasdaq:PCOM), a global leader in loyalty currency management, announces continued expansion of its Loyalty Partners reward currencies. In partnership with JetBlue Airways, Points has integrated Farmax, the leading pharmacy chain in the Dominican Republic, and its loyalty card Provital, to the Points Loyalty Commerce Platform. As a result, hundreds of thousands of Farmax customers will be able to earn JetBlue's TrueBlue frequent flyer points through their daily purchases.
"One of our goals is to continue to represent our partners in new markets and merchant verticals. This is a great example of how we can easily and efficiently connect our loyalty program partners to new merchants, and enable those merchant partners to reward their customers with the loyalty currencies they already know and love," said Rob MacLean, CEO of Points. "We're honored to be able to connect our long-time partner JetBlue and their TrueBlue program with Farmax's Provital program to ultimately deliver more value to both of their member bases."
The Provital loyalty card offers customers discounts for purchases made in any Farmax retail location, as well as rewards at affiliated establishments. Provital, which now accesses the Points Loyalty Commerce Platform, allows Farmax customers to receive one TrueBlue point for every 100 pesos ($2.20 USD) of purchase, with a minimum of 500 pesos spent, plus a bonus of 100 points when initially subscribing to the rewards card. JetBlue provides air travel, an aspirational redemption option to the newly launched Provital.
Points Business Solutions is the industry's only single-source distributor of multiple loyalty currencies to multi-billion dollar merchant partners. Points has established long term partnerships with loyalty currencies to act as a natural line extension of their merchant partner management team. Points takes the lead in strategy, business development activities and merchant engagement, and powers the connection between loyalty programs and new merchant partners of all sizes. Through Points, merchant partners have transactional access to 18 of the world's best loyalty currencies and their 300 million members, enabling any business to award its own customers with loyalty points/miles from some of the world's top brands.
Points' Loyalty Commerce Platform is a world leading open e-commerce platform that offers transaction-level opportunities to power products and services that allow loyalty programs to drive increased revenue and member engagement. Along with powering a range of private label products for individual loyalty programs, the newly launched Points Loyalty Wallet connects digital wallets, apps and merchants to their users like never before. It seamlessly integrates Loyalty into everyday transactions, delivering personalized, relevant value to millions of consumers.
To learn more about Points, visit Points.com.
Points, publicly traded as Points International Ltd. (TSX:PTS)(Nasdaq:PCOM), provides loyalty eCommerce and technology solutions to the world's top brands to power innovative services that drive increased loyalty program revenue and member engagement. With a growing network of over 50 global loyalty programs integrated into its unique Loyalty Commerce Platform, Points offers three core private or co-branded services: its Buy Gift and Transfer service retails loyalty points and miles directly to consumers; its Points Loyalty Wallet service offers any developer transactional access to dozens of loyalty programs and their hundreds of millions of members via a package of APIs; and its Points Travel service helps loyalty programs increase program revenue from hotel bookings, and provides more opportunities for members to earn and redeem loyalty rewards more quickly. Points is headquartered in Toronto with offices in San Francisco and London.