Points Expands Its Global Foothold With Expansion in China Through Partnership With Hainan Airlines' Fortune Wings Club Loyalty Program
Hainan's Fortune Wings Club (FWC) International Members Now Can Buy Miles, and All FWC Members Can Exchange Their Frequent Flyer Miles to Reach Desired Thresholds Faster
Points (TSX:PTS) (Nasdaq:PCOM), a global leader in loyalty currency management, today announced a partnership with Hainan Airlines Co., the largest privately owned air transport company and the fourth largest airline in terms of fleet size in the People's Republic of China. The new partnership will support Points' expansion into the booming Chinese travel market and provide international members of Hainan Airline's FWC loyalty program the opportunity to buy miles direct from FWC. In addition, all of their FWC members can exchange their frequent flyer miles on Points.com to reach rewards thresholds faster.
The partnership represents the first time that Hainan Airlines will make it possible for its international members to buy additional miles, solving the challenge of loyalty members who want more flexibility in their ability to earn miles quickly. As of May 20, 2015, international members of FWC will be able to purchase Hainan Airlines miles to help them top off their account balances. Their members will also now be able to exchange FWC miles they earn into or out of other loyalty programs that partner with Points. Points currently partners with over 50 brands worldwide spanning hotels, airlines, and retailers, enabling members to manage, track, redeem, exchange or gift their rewards currencies.
China poised to move into #2 destination spot in the world
The partnership with Hainan Airlines comes at a time of tremendous growth in the Chinese travel market. China is poised to surpass the U.S. as the most popular business travel destination in 2016, according to the US Travel Association. In 2014, China's travel sector created USD$57 billion in revenue for the Chinese economy and is expected to grow to rates as high as 10% a year through 2016.
"We are very excited to work with one of China's top-rated airlines and to welcome members of its loyalty program to the Points platform," said Rob McLean, CEO of Points. "We are proud to be an integral part of the continued, successful growth of the Chinese travel market, and we look forward to strengthening this strategic partnership with Hainan Airlines."
Hainan Airlines loyalty members can find more information by clicking the Fortune Wings Club tab on the Hainan Airlines website, http://hainanairlines.com.
Points, publicly traded as Points International Ltd. (TSX:PTS)(Nasdaq:PCOM), provides loyalty eCommerce and technology solutions to the world's top brands to power innovative services that drive increased loyalty program revenue and member engagement. With a growing network of over 50 global loyalty programs integrated into its unique Loyalty Commerce Platform, Points offers three core private or co-branded services: its Buy Gift and Transfer service retails loyalty points and miles directly to consumers; its Points Loyalty Wallet service offers any developer transactional access to dozens of loyalty programs and their hundreds of millions of members via a package of APIs; and its Points Travel service helps loyalty programs increase program revenue from hotel bookings, and provides more opportunities for members to earn and redeem loyalty rewards more quickly. Points is headquartered in Toronto with offices in San Francisco and London.