Points Partners With Drop Tank To Power Marathon’s New Rewards Program
MakeItCount™ Members Will Earn with Southwest Airlines®, La Quinta Inns & Suites, the Arbor Day Foundation and More Through New Partnership
TORONTO, April 23, 2018 – Points (TSX:PTS) (Nasdaq:PCOM), the global leader in powering loyalty
commerce, and Drop Tank, a leading fuel loyalty technology company, today announced a first-of- its-kind
partnership to power Marathon Petroleum Company LP’s new rewards program, MakeItCount™. The
Marathon brand is collaborating with Southwest Airlines, La Quinta Inns & Suites, the Arbor Day Foundation and
Marathon’s own My CentsOff™ fuel savings program to launch a unique rewards program for its brand network
featuring these partners.
Through this unique partnership, leveraging the Points Loyalty Commerce platform integration with Drop
Tank’s Cloud Services, MakeItCount™ loyalty members have the opportunity to earn points for their
purchases of both fuel and featured non-fuel items at participating Marathon branded stations. MakeItCount™
members will earn points directly in their choice of Southwest Airlines Rapid Rewards ® , La Quinta Returns ® ,
Sustain ® tree planting program in partnership with the Arbor Day Foundation, or the My CentsOff™ fuel savings
program. The MakeItCount™ program will also support achievement-based rewards, based on member purchase
activity at participating Marathon branded stations, in the form of bonus partner points or fuel discounts.
To enroll, consumers may text “Join” to 40244, download the MakeItCount™ app, or go through the MakeItCount™
website (http://www.makeitcount.com), and then simply pick a rewards partner and start earning points. Program
members can change their partner choice at any time. To make it as easy as possible, no program cards are needed;
members just enter 11+ their registered phone number with every purchase.
“We are thrilled to be partnering with Drop Tank to make possible this unique loyalty offering for
Marathon’s MakeItCount™ program which enables great brands like Southwest Airlines and La Quinta
Inns & Suites to join their loyalty ecosystem,” said Rob MacLean, CEO of Points. “We are proud to now
be in the position to drive real value to both Marathon’s brand network and our loyalty program partners,
while deepening loyalty and engagement opportunities for their shared customers.”
“The partnership between Points and Drop Tank gives the world’s leading loyalty programs the ability to
engage with their members at thousands of gas stations,” said David VanWiggeren, CEO, Drop Tank.
“There has never been an easier way for existing loyalty programs to extend their user experience into
the fuel category.”
“We, at La Quinta Inns & Suites, believe in the value of diverse loyalty offerings and therefore, are excited
to offer La Quinta Returns members the opportunity to earn or redeem points right at the gas pump and in store
at Marathon locations,” said Derek Blake, Vice President of Loyalty Marketing and Strategic Partnerships
at La Quinta Inns & Suites. “This unique partnership between Points and Drop Tank has allowed us to
tune in to our guests everyday spending habits to drive member engagement.”
With its leading Loyalty Commerce Platform, Points provides loyalty eCommerce and technology
solutions to the world's top brands. Points leverages its platform to provide unprecedented managed
transactional access to industry leading loyalty programs for its partners. The Points service enables
development partners to leverage multiple loyalty programs as a powerful tool to drive increased
engagement and revenue from their existing user base, in addition to new member acquisition.
For more information about Points' Loyalty Commerce Platform, visit www.points.com. For more
information about Drop Tank, visit www.drop-tank.com.
Points, publicly traded as Points International Ltd. (TSX: PTS)(Nasdaq: PCOM), provides loyalty e-
commerce and technology solutions to the world's top brands to power innovative services that drive
increased loyalty program revenue and member engagement. With a growing network of almost 60 global
loyalty programs integrated into its unique Loyalty Commerce Platform, Points offers three core private or
co-branded services: its Loyalty Currency Retailing service retails loyalty points and miles directly to
consumers; its Platform Partners service offers any developer transactional access to dozens of loyalty
programs and their hundreds of millions of members via a package of APIs; and its Points Travel service
helps loyalty programs increase program revenue from hotel and car rental bookings, and provides more
opportunities for members to earn and redeem loyalty rewards more quickly. Points is headquartered in
Toronto with offices in San Francisco and London.
For more information, visit company.points.com, follow Points on Twitter (@PointsLoyalty) or read the
Points blog. For Points’ financial information, visit investor.points.com.
About Drop Tank
Drop Tank specializes in gas station loyalty technology and loyalty solutions, with thousands of retail
implementations across the United States. Drop Tank partners with fuel and c-store brands to deploy
consistent loyalty functionality across stations which may have inconsistent retail technology. Drop
Tank’s solutions unlock loyalty and data services for a wide range of participants in the convenience
store industry. For more information, visit www.drop-tank.com.
Points Media Relations
Drop Tank Media Relations
630-570- 7062 x 7014