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Points Partners With Emirates Skywards To Offer Members More

Emirates’ Loyalty Programme leverages Points’ Loyalty Commerce Platform To Offer Emirates Skywards Members More Engagement Opportunities

TORONTO, April 24, 2018 – Points (TSX:PTS) (Nasdaq:PCOM), the global leader in powering

loyalty commerce, today announced that it has launched a long-term partnership with Emirates

Skywards, the loyalty programme of Emirates Airline. This partnership gives Emirates Skywards

members a new way to Buy, Gift, Transfer and Reinstate Skywards miles.

By leveraging Points’ Loyalty Commerce Platform services, Emirates Skywards members will be

enabled to get more out of their participation by easily buying, gifting or transferring up to

100,000 miles per year or reinstating expired miles. The partnership is ultimately providing

Emirates Skywards members more flexibility in managing their miles.


"We constantly look at all avenues to enhance the Emirates Skywards programme and deliver

greater value to our global membership base,” said Dr Nejib Ben Kheder, Senior Vice President,

Emirates Skywards. “We are pleased to be working with Points to offer our members more

flexibility in how they seamlessly Buy, Gift or Transfer Skywards Miles. Members can delight

themselves or their loved ones with faster access to a wide choice of flights, travel and lifestyle

reward experiences that Skywards offers.”


“We are excited to team up with Emirates Skywards to help enhance the loyalty programme of

the world’s largest international airline ,” said Rob MacLean, CEO of Points. “Through this

partnership, Emirates Skywards’ 20 million members will be empowered to do more with their

miles. We look forward to leveraging our platform to power new features and offer more

flexibility to members.”


With its leading Loyalty Commerce Platform, Points provides loyalty eCommerce and

technology solutions to the world's top brands to power innovative services to drive increased

revenue and member engagement in loyalty programs. Points leverages its platform to

efficiently deliver great services, including the Buy, Gift and Transfer functionality, to more than

50 loyalty program partners worldwide.


For more about Points’ Loyalty Commerce Platform, visit


About Points International

Points, (TSX: PTS)(Nasdaq: PCOM), provides loyalty e-commerce and technology solutions to

the world's top brands to power innovative services that drive increased loyalty program

revenue and member engagement. Currently, the Company has a growing network of nearly 60

global loyalty programs integrated into its unique Loyalty Commerce Platform. Points offers

three core private or co-branded services: its Loyalty Currency Retailing service sells loyalty

points and miles directly to consumers; its Platform Partners service offers developers

transactional access to dozens of loyalty programs and their hundreds of millions of members

via a package of APIs; and its Points Travel service helps loyalty programs increase revenue

from hotel and car rental bookings while offering members more opportunities to earn and

redeem loyalty rewards more broadly. Points is headquartered in Toronto with offices in San

Francisco and London.


For more information, visit, follow Points on Twitter (@PointsLoyalty) or

read the Points blog. For Points’ financial information, visit


About Emirates Skywards

Emirates Skywards, the award-winning loyalty programme of Emirates, offers four tiers of

membership - Blue, Silver, Gold and Platinum - with each membership tier providing exclusive

privileges. Emirates Skywards members earn Skywards Miles when they fly on Emirates or

partner airlines, or when they use the programme’s designated hotels, car rentals, financial,

leisure and lifestyle partners. Skywards Miles can be redeemed for an extensive range of

rewards, including tickets on Emirates and other Emirates Skywards partner airlines, flight

upgrades, hotel accommodation, excursions and exclusive shopping. Visit Emirates Skywards

online at:



Points Media Relations

Catherine Lowe

+1 649-539- 1310