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Southwest Airlines and Points Launch the Ability to Donate Rapid Rewards Points to Charity

Rapid Rewards Members Now Have the Ability to Donate Loyalty Points to Select Charities

Southwest Airlines (NYSE:LUV) and Points (TSX:PTS) (Nasdaq:PCOM), the global leader in loyalty currency management, today celebrate the launch of a donation program that allows Southwest Rapid Rewards Members to donate their unused points to featured charities and nonprofit organizations.

The new website donation system was developed on the Points Loyalty Commerce Platform by Vigorate Digital Solutions, one of North America's leading digital marketing companies, and gives Rapid Rewards Members the ability to support featured charities year-round. Rapid Rewards points donated under this program can be used by the participating charities to support their extensive travel needs.

"Southwest Rapid Rewards members are some of the airline industry's most loyal Customers and we want all of our Members to get the most out of their loyalty points," said Jonathan Clarkson, director, Rapid Rewards program and Partnerships at Southwest Airlines. "Introducing a program that provides more opportunities to use rewards is the perfect complement to our culture. These charities represent causes that are important to our company and our Members, and we're excited to offer them the chance to give back just in time for the holidays."

Rapid Rewards Members can access the donation program through the Southwest Rapid Rewards My Account. To participate, Members simply select the charity of their choice and the number of points they wish to donate. There are no fees associated with the donation program so members can donate for free.

"At Points, we are thrilled to support this charitable initiative from Southwest and acknowledge their dedication to being a good corporate citizen," said Rob MacLean, CEO at Points. "We are proud that an industry leader like Southwest is able to leverage our platform and relationship with a great third party developer like Vigorate to create new, innovative solutions for their Members."

Rapid Rewards Members can now donate points year-round to several featured charities:

  • All Hands Volunteers
  • American Red Cross
  • Dream Foundation
  • Honor Flight Network
  • Make-A-Wish®
  • Ronald McDonald House Charities, Inc
  • Student Conservation Association
  • Team Rubicon
  • The Mission Continues

Southwest Airlines partnered with Points in 2013 to enhance Rapid Rewards Members' abilities to collect and share their valuable points, by offering points sales, gifting and transfer capabilities. In 2014, the partnership expanded to include a business incentive program, called Rapid Rewards Partnership Points, which allows businesses to directly reward their customers or employees with Southwest Rapid Reward Points.

For more information on Southwest Donate, visit For more information on Points visit

About Points

Points, publicly traded as Points International Ltd. (TSX:PTS)(Nasdaq:PCOM), provides loyalty eCommerce and technology solutions to the world's top brands to power innovative services that drive increased loyalty program revenue and member engagement. With a growing network of over 50 global loyalty programs integrated into its unique Loyalty Commerce Platform, Points offers three core private or co-branded services: its Buy Gift and Transfer service retails loyalty points and miles directly to consumers; its Points Loyalty Wallet service offers any developer transactional access to dozens of loyalty programs and their hundreds of millions of members via a package of APIs; and its Points Travel service helps loyalty programs increase program revenue from hotel bookings, and provides more opportunities for members to earn and redeem loyalty rewards more quickly. Points is headquartered in Toronto with offices in San Francisco and London.

For more information on Points, please visit, follow us on Twitter (@PointsLoyalty) or read the Points company blog. For Points' financial information, visit

About Southwest Airlines Co.

In its 45th year of service, Dallas-based Southwest Airlines (NYSE:LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 48,000 Employees to more than 100 million Customers annually. Southwest proudly operates a network of 97 destinations across the United States and seven additional countries with more than 3,900 departures a day during peak travel season.

Based on the U.S. Department of Transportation's most recent data, Southwest Airlines is the nation's largest carrier in terms of originating domestic passengers boarded. The Company operates the largest fleet of Boeing aircraft in the world, the majority of which are equipped with satellite-based WiFi providing gate-to-gate connectivity. That connectivity enables Customers to use their personal devices to view video on-demand movies and television shows, as well as nearly 20 channels of free, live TV compliments of our valued Partners. Southwest created Transfarency, a philosophy which treats Customers honestly and fairly, and in which low fares actually stay low. Southwest is the only major U.S. airline to offer bags fly free® to everyone (first and second checked pieces of luggage, size and weight limits apply, some airlines may allow free checked bags on select routes or for qualified circumstances), and there are no change fees, though fare differences might apply. In 2014, the airline proudly unveiled a bold new look: Heart. The new aircraft livery, airport experience, and logo, showcase the dedication of Southwest Employees to connect Customers with what's important in their lives.

From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as "The Southwest Effect," a lowering of fares and increase in passenger traffic whenever the carrier enters new markets. With 42 consecutive years of profitability, Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier's performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet. The 2014 Southwest Airlines One Report™ can be found at

Book Southwest Airlines' low fares online at or by phone at 800-I-FLY-SWA.