Suretap Partners with Points, Becomes First Canadian Mobile Wallet to Offer Full Loyalty Integration
Powered by Points Loyalty Commerce Platform, Suretap Wallet now offers banks and merchants a new way to engage their customers
Suretap, a leader in open mobile wallet technology, today announced a partnership with Points (TSX:PTS) (Nasdaq:PCOM), the global leader in loyalty currency management, making Suretap the first mobile wallet to truly integrate loyalty cards in the Canadian market.
"The suretap mobile wallet is all about making it easier, safer and more rewarding for Canadians to transact in every step of the consumer journey, including getting more out of their relationships with local brands and retailers," said Jeppe Dorff, President of Suretap. "By leveraging Points' loyalty platform in our wallet technology, we're improving the payment experience for millions of Canadians and providing banks and merchants a more robust way to engage with their customers."
With this update, Suretap introduces a loyalty section to its wallet app, powered by the Points loyalty network, where users can store loyalty information from more than 100 global loyalty rewards programs, making it easier to earn and use loyalty rewards. The addition of the loyalty section provides participating loyalty programs with additional exposure to suretap wallet users and provides current program members with new ways to earn and use their loyalty rewards.
"With this partnership, we're proud to join forces with one of Canada's leading digital wallet providers. By providing suretap wallet users with access to loyalty rewards management and transaction capability in one place, we're excited to open the door to a better consumer experience in the wallet, and for loyalty programs to both better engage their customers and drive attractive incremental economics via this new channel," said Rob MacLean, CEO of Points.
Launched four months ago with support from Canada's major wireless carriers, the suretap wallet allows Android and Blackberry smartphone users to make quick, easy and secure mobile payment transactions at any retailer that accepts contactless payments, including credit, gift and pre-paid cards.
Points Loyalty Commerce Platform is connected to over 50 global loyalty programs and provides technology solutions to enable the world's top brands to better engage their consumers through loyalty programs.
Suretap is Canada's leading open wallet provider, with relationships spanning multiple retail industries and merchant categories. Based on global security standards, Suretap is focused on delivering contextually relevant market card-content to the end consumer.
Suretap is an "easy to use" application for shoppers to store and use their bank, credit, gift and loyalty cards, makes it seamless for retailers to start accepting mobile payments without altering their current point-of-sale transaction processes or systems, and easy for brands to reach and engage customers with deals, savings and special offers. As an open wallet, all wireless carriers, payment card issuers, handset manufacturers and service providers alike, across Canada, have the opportunity to adopt the suretap wallet.
Suretap protects customer data and payment card information at a level not possible today with physical cards by using certified technology to secure payment card and passcode data on the smartphone's encrypted SIM card. Customers are also protected by multiple levels of security in the suretap wallet and technology that has been certified by global payment networks. This certification and method of storing information on the SIM card also benefits retailers and merchants accepting mobile transactions through Suretap.
Suretap also supports the Code of Conduct for the Credit and Debit Card Industry in Canada and merchants will not incur extra costs by adopting Suretap.
Points, publicly traded as Points International Ltd. (TSX:PTS)(Nasdaq:PCOM), provides loyalty eCommerce and technology solutions to the world's top brands to power innovative services that drive increased loyalty program revenue and member engagement. With a growing network of over 50 global loyalty programs integrated into its unique Loyalty Commerce Platform, Points offers three core private or co-branded services: its Buy Gift and Transfer service retails loyalty points and miles directly to consumers; its Points Loyalty Wallet service offers any developer transactional access to dozens of loyalty programs and their hundreds of millions of members via a package of APIs; and its Points Travel service helps loyalty programs increase program revenue from hotel bookings, and provides more opportunities for members to earn and redeem loyalty rewards more quickly. Points is headquartered in Toronto with offices in San Francisco and London.